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Latin American Economy & Business - February 2014 (ISSN 1741-7430)

MEXICO: Pepsi not put off by soft drinks tax

Since 1 January 2014, soft drinks have become more expensive in Mexico. As part of fiscal reforms introduced by the government led by President Enrique Peña Nieto, and reflecting health concerns over the spread of diabetes in the country, a one-peso tax has been added to the retail price of soft drinks (equivalent to a duty of around 12%), while an 8% tax is being applied to high-calorie processed foods such as potato chips, chocolate and ice cream. Major bottling companies opposed the soft drinks tax, but this did not stop PepsiCo from announcing, at the end of January, a major new US$5.0bn investment programme in Mexico, which is expected to create 4,000 new jobs.

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