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Caribbean & Central America - March 2015 (ISSN 1741-4458)
CUBA: The benefits of rapprochement are accruing already
Cuba is ‘in’. Arguably, US celebrity ‘royalty’, musicians Jay Z and his wife Beyoncé, got the ball rolling back in April 2013, when they were pictured in Havana a full 20 months before President Barack Obama’s historic move to restore US-Cuba relations. Other US celebrities like Paris Hilton (whose family lost a hotel to the Cuban Revolution) and the TV presenter Conan O’Brien have made highly publicised trips to Havana in recent weeks, while the British supermodel Naomi Campbell was also spotted about town. US charter airlines report a surge in bookings, both direct and indirect (via third countries like Mexico and Cuba’s Caribbean neighbours) to the island. The island’s tourism industry, which has stagnated in recent years, appears set for a new boom, and the US dollar revenues will be of major importance to the Communist government’s economic reform efforts, including the all-important plan to unify the country’s dual currency system.
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