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Weekly Report - 30 July 2015 (WR-15-30)
BRAZIL: Rousseff’s advisers plan ‘humanisation’ strategy
Protest rallies against the government, and in particular President Dilma Rousseff, will take place on 16 August. Already, the main opposition Partido da Social Democracia Brasileira (PSDB) has been using a series of thirty-second advertisements on evening TV to emphasise unity and to highlight the many serious economic problems the country is facing. The last major anti-government rally was held in March. Given that both Brazil’s economy and Rousseff’s approval ratings have declined since then, the protest is expected to be significant. In an attempt to counteract some of the negativity surrounding Rousseff’s mandate, her advisers are now embarking on a strategy to “humanise” the president.
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