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Latin American Economy & Business - August 2013 (ISSN 1741-7430)

FAST MOVING CONSUMER GOODS: Not quite so fast moving in mid-2013

The general deterioration in economic conditions in Brazil and, indeed, in much of Latin America in recent months appears to have had relatively little impact on the major fast moving consumer goods (FMCG) companies that are operating across the region. The norm has been for sales revenues to rise in high single digit rates (although some multinationals’ bottom line results have been affected by the general softness of Latin American currencies this year). Only a minority of the FMCG companies have suffered from a (typically small) downturn in sales volumes. The majority have been able to increase average prices - although this has usually been the result of a focus on premium brands. Nevertheless, a minority of FMCG companies have been doing well by focusing on low income groups and first-time users of their products. Looking forward into the rest of 2013, most of the companies expect that slow and steady growth will continue.

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