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Latin American Economy & Business - October 2014 (ISSN 1741-7430)

BRAZIL: Four-cornered struggle for the mobile market

Competition for Brazil’s large mobile telephony market is heating up. In the latest moves, Telefónica of Spain, which operates the market-leading Vivo brand, beat off rival Telecom Italia to acquire GVT, a broadband operator. Heavily indebted Oi, in the process of merging with Portugal Telecom, has seen a change in its top leadership. Oi also ducked out of bidding in the latest 4G-spectrum auction, meaning that the government raised less revenue from the sale than it had hoped. Rumours of consolidation in the industry are rife.

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