Latin American Auto Industry

Brazil weighs up data protection risks

China and the Latin American auto industry by Abbi Dicker 11 July 2025 2033 views

Some analysts worry that the spread of Chinese-made EVs poses a risk to data protection laws such as Europe’s GDPR which sets out data privacy and security standards. Brazil has a similar law known by its Portuguese acronym LGPD. In the first four months of this year some 54,600 EVs were sold in Brazil representing a 7.5% market share. Chinese EV brands such as BYD, Great Wall Motor, Chery, and Zeekr are permanently internet-connected. JR Caporal, head of Brazilian auto-tech company Auto Avaliar, says the Chinese EVs are forcing a “structural reconfiguration of the market” based on innovation, economies of scale, and a planned industrial strategy. He says individual vehicles have become “digital databanks on wheels” but that at present there is a lack of transparency over how their data is used and stored.

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