Latin American Auto Industry

Speaking in June in the state of Aguascalientes, Erika Muñoz Vidrio, president of manufacturing lobby CANACINTRA, recognised that local industrialists and automobile executives were worried by an uncertain trade and tariff environment and by the surge in competition from Chinese-made vehicles. “It’s not just tariffs”, she said, “it is a global issue, and we see new brands coming out of Asia which are competing with established brands and are positioning themselves among the top sellers; these are innovative vehicles with high technology and the impact of that on sales is making itself felt”. She said local assembly plants had not yet had to reduce output or cut staff, but she felt there was a risk of that happening if the tariffs issue wasn’t stabilised and if top Mexico-based car brands suffered significant loss of market share.

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