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Latin American Auto Industry
Liverpool rethinks BYD deal
Chinese car companies are experimenting with different approaches to marketing and distribution. Liverpool (not the city in UK, but a department store chain in Mexico) recently announced that it was terminating its sales partnership with BYD. The partnership had lasted for two-and-a-half years, during which time Liverpool built six showrooms and three certified service centres. In 2024 a total of 4,384 vehicles were sold through Liverpool’s national network of 320 stores and dedicated showrooms. This was widely seen as a success, making the department store one of the Chinese company’s main sales channels.
- The motor vehicle revolution
- The global automobile industry
- The global advance of EVs
- China is in the EV driving seat
- Latin America is buying Chinese electric
- Sign of the times: “zero mileage” second hand cars
- The mystery of Chinese car prices
- Improving Chinese safety performance
- Heavy metal options
- Brazil: football fields full of cars
- Brazil weighs up data protection risks
- GM plans to side-step US-China auto rivalry
- Brazil faces labour trouble at Camaçarí
- Dolphin leading the charge in Mexico
- The view from Aguascalientes
- Mexico debates tariffs on Chinese imports
- Liverpool rethinks BYD deal
- The case of the disappearing gigafactory
- What are the ‘Trump tariffs’ for the Latin American auto industry?
- Conclusion