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Weekly Report - 28 July 2011 (WR-11-30)
BRAZIL: Lula’s gap year
The former president Lula da Silva (2003-2010) is enjoying something of a gap year, travelling all over the world, sometimes as an official government representative but more often in quasi-official status, as a sort of ad hoc foreign minister. His international recognition and worldwide popularity means that he is a massive brand ambassador for Brazil. It’s not entirely clear, though, that he stays on message when in official circles. His tendency to sing off the hymn sheet could rebound on his protégé and successor, President Dilma Rousseff, who is seeking to upsell a more refined, serious Brazil to the world’s leading powers.
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