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Weekly Report - 28 April 2011 (WR-11-17)

PERU: Not her father's daughter

Keiko Fujimori is making a concerted effort to convince the voting public that she is cut from a different cloth to her father, the authoritarian, now imprisoned, former president Alberto Fujimori (1990-2000). Her decision to distance herself from her father came after a poll by Ipsos Apoyo showed that she had failed to make a significant impression on the lead her rival Ollanta Humala established in the first round on 10 April. With a little over one month until the run-off on 5 June, Humala enjoys a 42% to 36% advantage. Keiko has added 12 percentage points to her first-round showing; Humala, 10 points. Humala is also trying to allay the concerns of voters, creating the odd spectacle of each candidate seeking to sell themselves as the least objectionable rather than the most attractive option.

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