Given US President Donald Trump’s policy flip-flopping, his difficulty in securing congressional support for planned reforms and overall uncertainty over the White House policy stance, it was unclear whether Trump planned on following through on his 2016 campaign pledges to reverse the changes introduced by Barack Obama with regard to Cuba policy. A speech on June 16th appears to have cleared up any uncertainty, with a number of measures set to unpick some of the legislation passed by Obama. Although the diplomatic rapprochement is clearly on hold, the planned changes are in fact relatively limited in nature and rather than push the Cuban economy into recession, the changes simply means that a rapid economic expansion in Cuba is unlikely.
Essentially, the policy changes involve tighter restrictions on travel by US citizens, as well as on business transactions with the Cuban government and state-run firms. Individual people-to-people travel will now be prohibited, with travellers wishing to engage in people-to-people travel now required to do so in a managed group and via a US-government approved travel agency. The changes announced by Trump also prevent US companies (as well as individuals) from any financial dealings with the Cuban military and firms aligned with the government and/or the security apparatus.
Some of the Obama reforms will remain in place
Equally as important as the areas that will change, are those that will not. Rather than roll back all of Obama’s Cuba reforms, Trump’s changes represent a partial reversal. Airports and seaports are exempt from the ban on doing business with Cuban government companies, meaning that US airlines and cruise ship companies can continue to operate existing routes to Cuba.
There has been no mention of reintroducing any restrictions on remittances sent by Cuban Americans, nor on the telecommunications and internet access programmes introduced under the Obama administration. In addition, the reforms introduced by Obama just before the 2016 presidential election that eased restrictions on bilateral trade, mainly on agricultural and pharmaceutical products, will remain in place.
Moreover, Trump’s changes will not come into effect immediately, as the agencies responsible for drawing up the new legislation (including the Office of Foreign Assets Control, or OFAC, and the Commerce Department) have not yet begun drafting the reforms. The process of crafting new legislation, submitting it to congress and subsequently debating and voting on the measures will take several months, particularly given the five-week summer recess that begins in late July and runs to early September.
In the meantime, the existing legislation will remain in place, meaning that travel and commercial plans that have already been arranged will be permitted to continue. The Sheraton Hotels and Resorts group, for example, will not be required to abandon a deal to open another two hotels in Cuba, following the opening of the new ‘Four Points’ hotel in Havana last year.
Questions over enforceability and economic impact
Significant questions remain about whether the new measures are enforceable in practical terms. The Trump administration has made it clear that the driving force behind the changes is the desire to prevent US citizens from spending money in outlets affiliated with either the Cuban government or the military, but this is likely to prove extremely difficult to prevent, given that many hotels and sights are run by the Cuban state.
Grupo de Administracion Empresarial SA (Gaesa), a Cuban military conglomerate, owns 57 of the (mainly foreign-operated) hotels in Cuba and most retail chains. Even the international chains, like Spain’s Melía, are in collaboration with the Cuban government through joint ventures. The guest houses that proliferate on sights like Airbnb are run by Cubans with no direct link to the government, but few cater to more than a few people at a time and would therefore be unable to host an organised tour of American tourists. Critics have also pointed out the Cuban military also has a stake in some of the financial systems that clear Airbnb payments.
There are also questions over the likely impact on the local economy. While there is a broad consensus that the new measures outlined by President Trump are negative for Cuban economic prospects, it is unclear when the impact will be felt, who will be affected and to what extent. The most immediate impact is likely to be on the tourism sector, with demand for hotels and restaurants set to fall, most likely from 2018. The number of tourist arrivals is still likely to rise in 2017, as arrivals grew by 22% year on year in the first half of the year, before the low season (May-November), meaning that any decline towards the end of 2017 is unlikely to offset the earlier strong growth.
Americans still only account for a small share of the total number of tourists visiting Cuba (285,000 in 2016, accounting for around 7% of total tourist arrivals, but the rapid growth in the number of US visitors has accounted for much of the overall increase in tourist numbers in recent years. This implies that the sector is likely to grow at a much slower pace in the coming years, without the stimulus of an influx of US tourists. That said, Cuba’s main source markets – Canada and Europe – are all faring well economically, with improved consumer spending and accelerating economic growth boding well for outward tourism, which should benefit Cuba. A sharp fall in tourism earnings, which are a crucial source of foreign exchange, is therefore unlikely.
Lower investment will hamper potential GDP growth
The implications for medium-term growth are more significant, however, with Trump’s new measures set to have a major impact on US investment in Cuba. Many US firms had established a foothold in Cuba during Obama’s tenure, with minimum investment and little activity, but with the intention of ramping up their presence on the expectation that trade and investment sanctions would be eventually lifted. Given that there is no question of a lifting of sanctions anytime soon, these firms are likely to either mothball their operations or withdraw from Cuba entirely. Even firms that had agreed firmer investment plans (including Sheraton’s other two hotel projects) might now falter, as lower projected inflows of visitors might dissuade the company from proceeding with construction.
The US airline Southwest has already announced its plans to end flights to Varadero and Santa Clara from September, instead retaining just its Havana route. The company stated that its decision was based on the belief that the routes were not financially sustainable, particularly with the ongoing prohibition on US tourist travel. Southwest did not directly mention President Trump’s new restrictions, but the timing of the announcement, just two weeks after the reforms were unveiled, was telling.
The danger is that the widely-hoped-for acceleration in medium-term economic growth will not materialise. In recent years, agriculture and industry have both performed erratically, suffering from a lack of investment and exposure to swings in external demand, with services helping to prop up otherwise-feeble rates of growth (or, in some cases, preventing the economy from dipping into recession). If the tourism sector grows at a much slower pace, weaker stimulus from services will undoubtedly hamper overall GDP growth.
The danger is particularly heightened given that Cuba’s main trading partner – Venezuela – remains in a critical state. Oil exports to Cuba have plummeted from a long-running 100,000 barrels per day (b/d), forcing Cuba to look for other sources of oil. The authorities are looking to tap their own offshore wells, but in the meantime Cuba are having to import oil at market prices (the Venezuelan agreement, by contrast, involved a swap for Cuban medical services and therefore had less of an impact on the public purse, as well as on scare foreign exchange).
The medium-term outlook for the Cuban economy therefore appears somewhat weaker than had previously been the case, characterised by lower services revenue and investment, combining to reduce the pace of medium-term GDP growth.