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LatinNews Daily - 18 July 2025

In brief: Breadmaker Bimbo announces major investment in Mexico

*Mexican food company Grupo Bimbo has announced it will invest over US$2bn in the country between 2025 and 2028. The investment was announced during the daily morning press conference of Mexico’s President Claudia Sheinbaum, who said it was proof of business confidence in Mexico and the good relationship between the federal government and private sector in the country. The director general of Grupo Bimbo, José Manuel González Guzmán, said the investment aimed to increase the production capacity and technology of its plants in Mexico, modernise its fleet of electric vehicles, boost the circular economy with sustainable packaging, and continue its work with Mexican farmers, noting that 97% of inputs used by Bimbo came from national suppliers. According to the government, the investment will be made in the states of Baja California, Yucatán, Nuevo León, Querétaro, Puebla and Estado de México (Edomex), as well as Mexico City (CDMX), and will generate 2,000 direct jobs and 10,800 indirect jobs. González praised Sheinbaum’s economic programme, Plan México, which looks to boost domestic industry and attract regional investment, saying the country “will continue to grow in the coming years” thanks to the plan.

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