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Latin American Economy & Business - September 2013 (ISSN 1741-7430)
COLOMBIA: Starbucks comes to Juan Valdez country
In August Starbucks, the US retail coffee giant, announced plans to open its first store in Bogotá in 2014, building up to around 50 outlets across Colombia by 2019. The move is a potentially serious challenge for the locally owned Juan Valdez retail coffee chain.
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