Weekly Report - 7 April 2011 (WR-11-14)

On 4 April, the US TV broadcasting company, News Corporation, Fox cable network's parent company, announced its further expansion into the Spanish language TV market through the launch of a dedicated division called Fox Hispanic Media. The new holding will consist of three channels exclusively aimed at the rapidly growing US Spanish speaking audience. Two existing cable channels, Fox Sports en Español (to become Fox Deportes) and Utilí­sima, will be joined by a third, Nat Geo Mundo (a Spanish version of the popular National Geographic's Nat Geo Wild channel), in providing original Spanish language programming. According to the newly appointed Fox Hispanic Media chief executive, Hernán López, the aim is to cater to the “sophisticated new Latino consumer who prefers to watch original programming rather than English-language shows translated into Spanish".

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