A key issue facing the emerging vehicle transition is how to price new EVs coming onto the market. Within China itself competition is intense due to a proliferation of car manufactures – well over 100 at present – and generalised manufacturing over-capacity. Companies have ruthlessly pushed manufacturing costs down as low as possible, while at the same time benefitting from a number of regional incentives and subsidies. This has led to an apparent oxymoron: the growing sales of ‘second hand, zero mileage’ vehicles. Under this system an exporter will buy a new Chinese car as it comes off the assembly line, register it with a Chinese number plate, and then immediately mark it as second hand for overseas sale at a lower-than-listed price.
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