CUBA: Small businesses resist digital money
A new government rule, introduced at the beginning of August, requires all transactions worth CUP 5,000 (US$21) or more to be conducted digitally, part of an effort to develop the banking system and give the Partido Comunista de Cuba (PCC) government greater control of monetary policy. However, it has not been well received, with many individuals and small businesses expressing a strong preference for cash.
According to state mouthpiece Granma, in August Prime Minister Manuel Marrero accused business owners of “refusing to allow customers to pay electronically”. His views were echoed by the president of central bank, Banco Central de Cuba (BCC), Joaquín Alonso Vázquez, who said that further public awareness and support was needed to digitise Cuba’s economy.
The August rule change appears to have had major unintended consequences. Amid a population which for years has put its trust in US dollars first, followed by cash pesos in second place, ‘virtual’ pesos are seen as coming a distant third, being less desirable and therefore having lower value. Many fear ‘virtual’ pesos will remain locked up in hard-to-access bank accounts.
What has emerged, therefore, is another de-facto parallel currency market. According to independent digital media outlet 14ymedio, social media platforms are now being used to trade in dollars with different values offered for cash and virtual pesos. “I sell 5,000 CUP in cash for a digital transfer. Best offer,” 14ymedio cites one Cuban as saying. Another states “I sell 150 dollars for 200 CUP. Payment in cash”.
According to the independent foreign currency website El Toque, at the end of August one cash peso was worth 1.13 virtual pesos. The website was immediately attacked by Granma, which accused it of manipulating prices and being “the voice of everything which serves the counterrevolution”. BCC Vice President Alberto Quiñones denounced “illegal behaviours” including those caused by people “who offer cash for a greater amount by transfer”. These transactions, he said, were a violation of the BCC’s Resolution 111 which establishes that “all channels must be on an equal footing at the time of making the payment.”
The move to a digital peso creates difficulties for Cuba’s privately owned small and medium sized businesses. A café owner on Calle San Lázaro in central Havana told 14ymedio that she is rejecting the virtual peso because “we still have to buy many of the inputs and raw materials in cash”. She noted that agricultural markets selling vegetables, fruits, and grains that she needs for her business still operate in cash pesos. To avoid taking payment in virtual pesos many business owners have been claiming that their card reading devices (which process virtual peso payments via the Transfermóvil debit card) are out of order or temporarily offline.
Another businesswoman, Yulieta Hernández of Grupo de Construcciones Pilares, a building company that employs a staff of 60, told Reuters news agency she understands there is a shortage of physical cash pesos and a need to adopt banking and virtual pesos but adds “this is our money”: the company often needs quick access to cash to pay for emergencies on job sites. Hernández says that by denying companies quick access to cash the new rules have introduced a kind of “paralysis”. She says people are waiting to see “if a solution is found for the problems the rules have created”.
Rise in tourism
On 22 September, Cuba’s national statistics institute (ONEI) released new figures which show that the country received 1.67m international tourists in the first eight months of 2023, up 171.6% on the same period in 2022. However, this is still far short of the levels received prior to the coronavirus (Covid-19) pandemic when Cuba was receiving between 4m and 5m tourists per year, making tourism one of the mainstays of the economy. A total of 1.614m tourists visited Cuba in 2022. In May Cuba’s tourism minister, Juan Carlos García, said that the government had the target of 3.5m foreign tourists visiting in 2023; the latest figures suggest that the country is not on course to meet this target.
Oil find positive for troubled energy sector
An onshore oil find has boosted optimism in the energy sector, hit by diesel and petrol shortages and intermittent power cuts. Australian independent Melbana Energy, in partnership with Angolan state oil company Sonangol said it had discovered oil in the Alameda-1 and Alameda-2 wells in Block 9, which tested at rates of 1,903 barrels per day, and which was a “tremendous success,” suggesting long term production development could be in prospect.
Officials at Cuban state oil company Cupet recently said the country has 41 onshore and shallow-water blocks, of which eight are under contract, five are being evaluated, and two are under negotiation.
Companies involved include Canada’s Sherritt International and Petro Australis Energy of Australia. However, analysts remained cautious about projecting any rapid increase in upstream production. Volumes are small, while development will take a number of years and require successful negotiation of production contracts; many companies fear the Partido Comunista de Cuba (PCC) government may unilaterally seek changes to contract terms.



